• Redesign the Ordinary

    Johanna Seelemann leads a design studio which explores material cultures, related to mundane objects and their contexts, production systems, ecological cycles, in order to create desirable future scenarios. The practice embraces a multi-disciplinary approach that leads to a wide range of typologies, such as product design, spatial design, design consultancy, conceptual design works for exhibitions and working in various collaborations.

    Johanna Seelemann (b. 1990, Leipzig, Germany) founded the studio in 2020. The designer developed her fascinations during the Contextual Design master program at the Design Academy in Eindhoven (2019) as well as the bachelor course in Product Design at the Iceland Academy of the Arts in Reykjavík (2016). She previously assisted Studio Formafantasma in their ‘Ore Streams’ and ‘Cambio’ projects.

    The studio’s practice encompasses conceptual design, developing products, exhibitions, videos and working in interdisciplinary collaborations, often transcending the distinctions between different fields of creativity. The works explore the process and the aesthetics of everyday-consumed products, commodity journeys along their supply chains, developing sustainable design methods. The investigations morph into designs developed using the tools of substitution, adaptation, and resiliency. Unearthing these hidden contexts of these products that enable today’s everyday life through the formulation of optimistic suggestions and alternative future-scenarios.

    Talk and Discussion: Tuesday, 20 June 2023, 19:00
    Talk in English. In Cooperation with Design & Social Context.


    Banana Story